This is Daft's shop
Daft Goods belongs to Daft. He runs the till, stacks the shelves and tests every product personally, usually on himself and occasionally on the dog.
Daft does not talk. He never has. This page was written on his behalf by someone who does, and he read it with one eyebrow raised.
What's on the shelves
Three ranges and one rule: if it doesn't make somebody laugh, it doesn't go on the shelf.
- Daft Pets. The Mission Kit: tactical gear for animals who did not ask for it, led by our tactical dog goggles.
- Daft Kids. Toys that wriggle, stomp and make grown-ups look twice.
- Daft Gifts. Pranks and stocking fillers, led by a tiny hidden cricket that nobody ever finds.
How it works
We work with trusted suppliers who ship straight to your door. That keeps the shop small and the prices daft. Our delivery times are on the Delivery page, and they are the real ones, not the hopeful ones.
Who's behind the counter
Daft Goods is run from London by a very small team: Daft, plus a human who answers the emails. Got a question, an idea for the shelves, or a video of your dog in goggles? Get in touch.